One of the oldest platforms is still the biggest vehicle for new music discovery, even among more dedicated music fans. In a just-released joint study from NPD Group and NARM, FM (and AM) radio consistently emerged as the most important place for discovery, with word-of-mouth falling second.
You'd think platforms like Pandora and places like Pitchfork would beat out local stations and their repetitive playlists, at least among more dedicated music fans. But here's a look at the ranking for the most dialed-in, 'committed' music fans. This is a group spends an average of $267 per year, plus an additional $139 on live shows. Read On