A really interesting article from the folks over at PandoDaily
Yes, it’s incredible that Pandora has grabbed more than 4 percent (by Pandora’s metrics) of terrestrial radio listening. But that took 12 years, and even with listening hours growing each quarter, the company doesn’t have enough advertisers on board to turn a profit. Because of that, it is in a desperate fight to draw ad dollars from traditional radio. As of now, the score is approximately $17 billion (broadcast radio) to $800 million (Internet radio).
Continue reading...Pandora Has a Monetization Problem That Streaming Hybrid Jelli Cleverly Solves